Sensory Seas is an exhibit intended to best display the work of Iris Van Herpen, a Dutch fashion designer known for fusing technology with traditional haute couture craftsmanship. The pieces selected to be showcased were drawn from Sensory Seas, a clothing line exploring the blend of the human body and marine ecology.

A visual system was designed with the intention to best showcase her work through composition, color theory, a branding system, wayfinding, and packaging. 

The awareness touchpoint was created to inform the audience about the experience. To spread awareness about the opportunity to be a part of the experience, I developed motion design advertisements that can be applied to social media posts. A poster and billboard were created, taking into account the contextual information people would need to see when they’re on the go. 

Preparing the users for the experience is the intention behind the planning touchpoint. To notify the users about the experience, a brochure and a postcard were created.

The waiting touchpoint was an opportunity to supply the users with what was needed to enter the exhibit, and to learn about how to best navigate the experience and what they would be seeing. While the visitors are waiting, they would be provided with a ticket and lanyard based on the day they are attending the exhibit, along with a map to use as a guide. All of these items would be given to the visitors in a complimentary box.

How the users interact with the exhibit as they tour it, defines the experience touchpoint. The exhibit layout and wayfinding signage were designed to ensure easy navigation and accessibility when entering and navigating through the exhibit.

Using strategies to ensure the visitors would be reminded of the exhibit after they leave was the intention behind creating the follow-up touchpoint. Sewing/guideline templates were created to be used as promotional items for the users after touring the exhibit.