Waves is a magic mushroom chocolate bar brand. The branding system was developed to best represent the origin of the brand, which opened in La Jolla, California. Crossing the Wavy Cap magic mushroom with the waves at the beach in La Jolla influenced the design decisions made during the process of solidifying the branding system.
The branding system was applied to 3 different chocolate bars and a box that the chocolate bars would be shipped or bought in. Cohesion was maintained throughout the collateral through the consistent layout and pattern, with slight color changes applied depending on the effects of the chocolate.
*Waves is a fictional brand*
